13 is unlucky? Well, you can choose not to subscribe to that branded product of superstition.
Older, one gets better hopefully at discerning this. But older brands can have established expensive products that are not necessarily withstood better, the tests of time. Pay several times more for that respectable fragrant rice of 1 kg, when it's essentially the same starches consumed, as the uncool, cheaper, still quality house-brand 5 kilos of white-grain.
Oh, but you must have your more expensive, organically grown brown rice, especially the superior (price-wise too) red mutation, or the even rarer black kernels? Well, spend away, darlings, no wonder contemporary living is so expensive, and unlimited (it's not) money incoming is never enough, for our bottomless desires.
Speaking of healthy, cannot do without chemical supplements of minerals, over-processed and over-packaged disease-friendly foods? Well, return to plain oatmeal with a sprinkle of white sugar. Just naked peanuts to satisfy tongue and chewing mouth. And slowly finish a real low-cost apple, or cheap mandarin orange peeled with your fingers.